Executive Director, Haw Par Corporation, Singapore
A K Han
- “Bloomingdale was instrumental in contributing to the success of Tiger Balm Neck & Shoulder Rub’s entry into the Indian market for the first time. The launch event that was organized and held in a leading Mumbai hotel attracted many media owners and the publicity generated was wide and impactful. I believe the success was largely due to the drive, commitment and personal involvement of Ms Diana Fernandes herself.