Meet The Core Team

FOUNDER | Bloomingdale PR

Diana Fernandes

With around two decades of experience in the field, Diana has worked with clients across various verticals such as Hospitality, Lifestyle, Startups, Technology & Real-estate.

Over the years, Bloomingdale has catered to over 150 clients across industry verticals with services ranging from Public Relations, Personal Branding, Influencer Marketing and Digital Advertising. Today it is one of the fastest growing boutique PR firms with presence in India, Singapore & UAE.
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Her team exuberates the right enthusiasm and passion that brands are looking for in their communication partners. Bloomingdale today, works as an extended communication arm with most clients they work with and are involved in the Organization’s overarching Marketing & communication plans.What makes Bloomingdale special is a client-first approach with high focus on targets, deliverables and ROI.

Team Lead and Account Director.

Sheetal Singh

Graduated from the University of Mumbai, Sheetal has over 7 years of extensive experience in various niches like Hospitality, IT/ Technology, Start-Ups, Real Estate, Lifestyle, VC & Funding, Healthcare, Wellness, Telecom, Entertainment, Travel and Tourism sector.
Sheetal is a skilled leader and has been heading and managing the PR vertical, assisting the team with PR Strategies and ensuring team’s smooth operations. She is great with Client Management and media & client relationship building.Sheetal has brought in some path breaking coverages and opportunities for brands.
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On her personal front Sheetal is also establishing herself as a lifestyle social media influencer and has over 33k followers on Instagram and worked as a model for a photographer's portfolio. Sheetal is an extremely creative and enthusiastic individual with proven leadership qualities who has created a very friendly working environment for her team and has been a valuable member of Bloomingdale PR’s family for over 5 years.

BUSINESS HEAD | South India

Pavan Krishna

Pavan journey at Bloomingdale is truly fascinating. He started his corporate work life as an intern at Bloomingdale in 2018 & now is the Business Head at Bloomingdale responsible for setting up base in one of the newest markets of the Group within just 5 years. Currently based in Hyderabad, Pavan has been a valuable asset in the media and client servicing department, handling major clients in the F&B sector like Mad Over Donuts, Naturals Ice Cream, Vista Rooms, Khandani Rajdhani, Love & Cheesecake amongst others.

Pavan belongs to Kurnool city of Andhra Pradesh and has completed his MBA from the Indian School Of Business Management And Administration, Mumbai in the field of marketing and Finance, which gives him an added advantage of working with a creative mind and making sure that he does not oversell his decisions.

HR ConsultanT

Fiona John

Having 27 years of HR experience, Fiona John has worked with MNCs in the IT, Real Estate, Pharma and Construction Sectors. Fiona has also trained staff of Banks and Colleges in Soft skills. She got an opportunity to teach Psychology and Sociology to Marketing Management students. Fiona John has recently taken up an HR Consultancy role with Bloomingdale Public Relations Pte. Ltd. to help set up HR processes and procedures thereby ensuring regular team HR updates. At Bloomingdale she is responsible for setting up processes that will have a longterm impact on the HR functions of the group. She engages with employees as well as other associates so as to ensure HR does not work in isolation.

She hopes to make working at Bloomingdale a memorable experience for all and thrives to be on top of things with changing industry trends!

Managing Director, APAC

Ganesh Somwanshi

With nearly 21+ years of experience in communications, Ganesh believes in transforming brands with utmost passion and sincerity. Based in Singapore, Ganesh’s work across the APAC markets encompasses multifunctional responsibilities, which include leveraging innovation, marketing, and business development skills to drive an empowering culture and elevate brands with phenomenal growth and top ranks. One of his key roles includes brand marketing, which focuses on unifying brand-building resources and producing viable roadmaps to maximize market share and revenue generation. Before joining hands with Bloomingdale, Ganesh incepted a boutique communications firm, Krescendo Communications, which completed ten successful years in 2021. Krescendo will continue managing the digital marketing business for the firm.
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People from various walks of life love to connect with Ganesh and vice-versa, which he believes is God’s gift to him. He has penned his experiences about “True Connections” in a recently written co-authored book, How To Talk To Strangers ( Available on Amazon), along with contributors from across the globe.