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About US
Core Team
Founder & CEO
Diana Fernandes

With around two decades of experience in the field, Diana has worked with clients across various verticals such as Hospitality, Lifestyle, Startups, Technology & Real-estate.

Over the years, Bloomingdale has catered to over 150 clients across industry verticals with services ranging from Public Relations, Personal Branding, Influencer Marketing and Digital Advertising. Today it is one of the fastest growing boutique PR firms with presence in India, Singapore & UAE.

Her team exuberates the right enthusiasm and passion that brands are looking for in their communication partners. Bloomingdale today, works as an extended communication arm with most clients they work with and are involved in the Organization’s overarching Marketing & communication plans.What makes Bloomingdale special is a client-first approach with high focus on targets, deliverables and ROI.

    TEAM LEAD AND ACCOUNT DIRECTOR
    Sheetal Singh

    Graduated from the University of Mumbai, Sheetal has over 7 years of extensive experience in various niches sectors like Hospitality, IT/ Technology, Start-Ups, Real Estate, Lifestyle, VC & Funding, Healthcare, Wellness, Telecom, Entertainment, Travel and Tourism sector.

    Sheetal is a skilled leader and has been heading and managing the PR vertical, assisting the team with PR Strategies and ensuring team’s smooth operations. She is great with the client servicing department along with the building and maintaining relationships between the  media & clients.

    During her tenure in Bloomingdale, Sheetal has brought in some path breaking coverages and opportunities for her respective brands. Sheetal is an extremely creative and enthusiastic individual with proven leadership qualities who has created a conducive working environment for her team over the period of time.

    Sheetal has been a valuable member of Bloomingdale PR’s family for over 5 years, now and many more to go!

    On the personal front, having worked as a model for a photographer’s portfolio, Sheetal is also establishing herself as a lifestyle social media influencer having over 33K followers on Instagram!

      BUSINESS DEVELOPMENT LEAD | SOUTH INDIA PR LEAD | HOSPITALITY PRACTICE
      Pavan Krishna

      Pavan journey at Bloomingdale is truly fascinating. He started his corporate work life as an intern at Bloomingdale in 2018 & now is the Business Head at Bloomingdale responsible for setting up base in one of the newest markets of the Group within just 5 years. Currently based in Hyderabad, Pavan has been a valuable asset in the media and client servicing department, handling major clients in the F&B sector like Mad Over Donuts, Naturals Ice Cream, Vista Rooms, Khandani Rajdhani, Love & Cheesecake amongst others.

      Pavan belongs to Kurnool city of Andhra Pradesh and has completed his MBA from the Indian School Of Business Management And Administration, Mumbai in the field of marketing and Finance, which gives him an added advantage of working with a creative mind and making sure that he does not oversell his decisions.

        PRESIDENT - GLOBAL MARKETS
        Sonali Mehta

        Graduated from the LIM College, New York, Sonali has over 5 years of extensive experience working in New York and India across IT/Technology, Real Estate, Lifestyle, Commodities, Food & Beverage, Travel and more. She has secured placements in top-tier publications like The Oprah Magazine, Forbes, Business Insider, BronxNews12, WWD, CBS News, ABC and more.

        Here at Bloomingdale PR, Sonali heads the Real Estate and Commodities department along with the Global vertical. Her extensive knowledge and global experience helps her Indian clients set up robust PR measurement and analytics systems, providing data-driven insights into the impact of PR efforts and refine strategies for better results. A true advocate for ethical PR practices, Sonali believes in transparency, authenticity, and building trust with her clients and the journalist. Having won multiple awards for her work in media relations in the USA including the prestigious Bulldog Awards, she is dedicated to upholding the highest standards of professionalism and integrity in all PR endeavors.

        Outside of her professional life, Sonali is passionate about exploring new places, experimenting with foods, learning new cooking techniques and binge-watching Shark Tank which fuels her creativity and innovation within the PR field. She is excited to continue helping clients navigate the ever-changing media landscape and make a meaningful impact through effective public relations strategies.

          PR LEAD | STARTUP & BEAUTY PRACTICE
          Prachi Chavan

          A PR virtuoso with 7 years of diverse expertise spanning in different verticals like Beauty, Startups, Lifestyle, Fashion, and Technology, Prachi currently leads and manages the Startup and Beauty vertical at Bloomingdale Public Relations. Throughout her career, she has honed her skills in various facets of PR, including media relations, strategic planning, event coordination, crisis management, and influencer outreach, product sourcing management. Her exceptional ability to adapt to the unique needs of clients across different industries sets her apart as a standout professional in the field.

          A skilled leader at Bloomingdale Public Relations, Prachi aims to apply her expertise in client and brand management whereby she drives for excellence to create meaningful and impactful communications for clients. With her at the helm, you can expect nothing but the best.

          In her downtime from the world of PR, you'll find Prachi passionately experimenting with makeup!

            PR LEAD | LIFESTYLE PRACTICE
            Madhura Rane

            As a seasoned PR Manager with four years of dedicated experience in the dynamic lifestyle sector, Madhura Rane has successfully crafted and executed strategic public relations campaigns that have elevated brand visibility and reputation.'Work harder than you think you did yesterday’, is a quote that appropriately sums up Madhura Rane’s ceaseless journey in Bloomingdale PR. With this as her philosophy, she has achieved a million milestones at a very young age.

            Leading the lifestyle team, she has achieved a successful journey by servicing credible brands like Bagrry's, Skybags, Mokobara, Arrow and Stone Sapphire India PVT LTD to name a few, and has always been committed to establishing Bloomingdale PR as a value driven organization. She has previously explored beats like education, real estate, FMCG, retail, F&B. She believes in doing beyond the obvious and pushes all the conventional boundaries by infusing innovative and engaging ways to build the clients’ brands.

            She has flawlessly entrenched qualities of integrity, diligence and punctuality in all aspects of the business, while maintaining a keen focus on corporate growth. Her focus lies in boosting the client’s market visibility through her vast media connection. Madhura’s modesty and passion are examples for everyone at Bloomingdale PR and lie at the foundation of all evolution made by the company.

              PR LEAD | TECHNOLOGY PRACTICE
              Hema Gupta

              With over a 7-year track record of spearheading successful communication campaigns for the technology sector, Hema Gupta has worked on renowned clients like Kaspersky, Beardo, Just Herbs, etc. She has played an instrumental role in creating and executing award-winning integrated public relations campaigns for large, mid-size companies and start-ups within the B2B & B2C space. Whereas her predominant expertise is within the technology sector, she comes with substantial experience within a plethora of industries like education, real estate, infrastructure, manufacturing & engineering, finance, etc.

              Over the years, Hema has successfully counselled corporate reputation, product PR as well as crisis management, for her clients. Through this,  Hema has skillfully cultivated and maintained strong relationships with key media outlets, securing high-impact media coverage for numerous technology brands.

              Currently, she spearheads the technology sector having brands such as Kaspersky, GajShield Infotech, Lumina Datamatics etc on her roster.

                BUSINESS DEVELOPMENT HEAD
                Harris Khan

                Harris Khan, a 28 year old marketing enthusiast, holding a decade of experience in all forms of marketing channels. His current expertise lies in developing marketing ecosystems for brands to fulfill their objectives across different channels. His in-depth understanding of marketing helps him deliver end-to-end solutions to all the clients he associates with.

                Being the Business Head at Bloomingdale, he predominantly takes care of New Business Development for the organization and is responsible for onboarding a plethora of clients across different sectors, catering to the growth Bloomingdale PR, as a whole.

                When asked how he defines himself, he believes he’s a ‘Couch Potato!’

                  HR CONSULTANT
                  Fiona John

                  Having 27 years of HR experience, Fiona John has worked with MNCs in the IT, Real Estate, Pharma and Construction Sectors. Fiona has also trained staff of Banks and Colleges in Soft skills. She got an opportunity to teach Psychology and Sociology to Marketing Management students. Fiona John has recently taken up an HR Consultancy role with Bloomingdale Public Relations Pte. Ltd. to help set up HR processes and procedures thereby ensuring regular team HR updates. At Bloomingdale she is responsible for setting up processes that will have a longterm impact on the HR functions of the group. She engages with employees as well as other associates so as to ensure HR does not work in isolation.

                  She hopes to make working at Bloomingdale a memorable experience for all and thrives to be on top of things with changing industry trends!