After the success of its previous campaigns, the brand has pushed the bar higher with its series of new campaigns that have led to increased brand recognition and visibility in the market.
Every new campaign/product launch makes a big splash in the media where their products are extensively spoken of.
Extensive noise has been made around their campaigns and collections via influencer associations, tie-ups with renowned social media platforms, and celebrity endorsements. Strategic influencers were roped in to amplify the reach of the campaigns further.

The effective campaign has led to a whopping 1,000,000 visitors on their official website.
VIP has remained a predominant brand all throughout via their executed campaigns, which has subsequently led to a strong online presence across all platforms.
Despite numerous national and global players, VIP enjoys high top-of-mind recall amongst all other lifestyle brands.