After the release of international bestselling author Robin Sharma’s newest book The 5 AM Club, Jaico Publishing wanted to get the maximum possible leverage with the author’s India tour. Robin Sharma hadn’t visited India in over 5 years and this was a great opportunity to acquaint Indian readers with the author they had long admired since the release of his hugely popular Book – The Monk Who Sold His Ferrari. Jaico Publishing sought to capitalise coverage across digital, satellite and select print media to take Robin Sharma’s work deep into India’s corners. It was a promising chance to use the occasion to build media relations for Jaico Publishing House
SITUATION
Strategy
A two-pronged strategy was curated to reach out through the book and the author
With the Book, we created editor outreach, social media influencer activities and review opportunities to reach the cross-section of the book’s prospective reader base
With the Author Robin Sharma, we held Print media interviews, satellite channel interactions, Youtube interactions and digital podcasts, key media house visits and meet-and-greet with senior journalists. It helped them to know the man behind the bestsellers and understand his inspiration to write the book
Since the book was about an energising new morning routine, we targeted and worked successfully with start-ups, entrepreneurs, established businessmen and businesswomen, youth, social media influencers, media and working professionals to take the messaging deeper to their follower bases
Strategy
Outcome
The book climbed swiftly to the Number 1 Bestseller in India, as per Amazon’s official statistics
Massive coverage across all media platforms
Tremendous buzz around the Authors India tour
Celebrities widely spoke of the book, creating tremendous online and print buzz
Rising early and having a new routine became a catchphrase across the target group circles
